In the wake of the tragic shooting at the Pulse nightclub in Orlando, Florida, the NBA has launched a new initiative aimed at improving the image of the league.
The NBA’s NBA-Owned Likability Index was launched Monday in conjunction with the league’s first-ever online survey.
The NBA is the first major professional sports league to do so.
The index, which uses social media data, asks users whether or not the player has a likable personality.
Players with the highest scores receive bonuses, while players with the lowest scores are rewarded.
Here are the top-scoring NBA players of 2017:James Harden (Houston Rockets): 541.7%Paul George (Indiana Pacers) 532.4%Nerlens Noel (Philadelphia 76ers) 528.8%LeBron James ( Cleveland Cavaliers) 523.9%DeMarcus Cousins ( Sacramento Kings) 519.7%)DeMarcus Walker ( Minnesota Timberwolves) 516.7%]Damian Lillard ( Portland Trail Blazers) 515.5%Nikola Jokic ( Atlanta Hawks) 511.7%”James Harden” is one of the highest scoring players in the league and has been dubbed the most “likable” player by NBA fans.
Harden, the 2017 NBA MVP, was named one of TIME Magazine’s 100 most influential people of 2017.
The league’s Likable Player Index is one part of a broader effort by the league to improve the image and legitimacy of its league.
In February, the league announced a new logo and video game.